Legal Firm Providing Custom Solutions To Those They Serve
![DeBee's brand identity project overview](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/621d1449daf13c2a25348a41_debee-cover.webp)
DeBee Clark is an Oklahoma-based law firm working collaboratively to provide options, plans, or solutions built specifically for their clients.
Brand identity proposal that unfortunately didn't survive.
![Main DeBee logo lockup over a solid blue background](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/621d14495c79677baf2028ae_debee-logo.webp)
![Steps taken to develop the logo concept](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/62107ec46fc36ff8d9c1252b_debee-logo-rationale.gif)
![Metallic label pin with the DeBee logo placed over a blue blazer](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/62107ec5dd97b01cc939a924_debee-lapel-pin.webp)
![DeBee's branded envelope and letterhead](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/621d1449acd1af30bdac091e_debee-stationary.webp)
![Front and back design of the branded business cards](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/621d144a3292242c34163f83_debee-business-cards.webp)
![Blue canvas bag with DeBee's messaging](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/62107ec44b2fab0ea043b4bc_debee-canvas-bag.webp)
The DeBee Clark team came wanting to redesign their visual identity. Their core belief is that clients are at the core of everything they do.
It was only logical to see the same philosophy reflected in the logomark; while ensuring the visuals matched the brand attributes.
The logomark is an abstraction of the initials D & C with a person element added to the middle. The type choice adds an elegant touch to the logo.
![Branded blue mug with DeBee logo printed in it](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/621d1449ed5227d600e91b5c_debee-mug.webp)
![Branded series of leather notebooks](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/62107ec65fdbb31ba2d7d8c7_debee-notebooks.webp)
![Wax seal with DeBee's logomark](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/62107ec6fbcdaa324f2358c3_debee-wax-seal.webp)
![Render of DeBee's logo over a blue wall](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/621d144909c5837ca32a4a43_debee-logo-wall.webp)
![Screenshot of a few pages taken from the DeBee's brand identity guidelines book](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/62107ec3528c0d271d197d8c_debee-brand-guidelines.webp)
![Typographical specimen for the brand identity](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/62107ec6d08d235c349d5ce4_debee-type-specimen.webp)
The logomark and wordmark can live separated from each other, which improves the versatility of the visual identity.
The colors reflect the seriousness and reliability of DeBee Clark, while the typeface choices add the right mix of simplicity and elegance.