Online Store with a Vast Collection of Replacement Parts and Supplies
![Overview of the 247 Part's brand identity](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/6208870cf0c890a572352f30_247-branding-cover.webp)
Operated by Western Equipment, 247Parts is a leading store for Genuine John Deere tractor, skid steer & lawn mower parts, and accessories.
Proposal that unfortunately did not see the light of day.
![Yellow packing tape with the different logo variations for 247 Parts](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/6208870cc7b64a7e84e4f44d_247-logo-box.webp)
![Different layout that can be used to showcase 247 products](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/62107b0d81cff6ede7a8576a_247-products-logo.gif)
![Different logo variations and the inspiration used for the logo mark](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/6208870dae1c870045c64e60_247-logo-rationale.webp)
Western Equipment created an online store where they exclusively sell John Deere parts and supplies. Their goal is to sell parts and products from all brands and manufacturers.
The logo loops through the shape of different screw heads to show the vast collection of 247 Parts. Social videos and digital content can use the same animation in the intro.
![Yellow polo shirt with the 247 Part's logo](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/6208870db3a35530e9cec7ac_247-logo-polo.webp)
![Sign with the logo in a warehouse fence](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/6208870dd0dbd964c458cbf5_247-logo-sign.webp)
![The 247 Part's logo printed in the door of a yellow truck](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/6208870cbf47d0214fc005fc_247-logo-door.webp)
![Yellow metallic pin with 247 Part's logo](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/62107b0d0cda0a5028dac5af_247-logo-pin.jpg)
![Front and back of the business cards in a grid pattern](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/6208870c5a52b6717ab0979d_247-branding-bc.webp)
![Close up to the branded notebook and business cards](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/6208870cbf47d00d79c005fb_247-branding-folder.webp)
![Isometric photo of the 247 Part's notebook](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/6208870c1dc8003dac056453_247-branding-notebook.webp)
![Top view of the branded notebook and calendar](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/6208870c16d4366102cfc442_247-branding-calendar.webp)
The color palette and the geometrical typeface generate a distinct hardware look and feel.
Product photography breaks the rigid grid patterns used throughout branded materials.
![Social media stories showcasing 247 Part's products](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/6208870dc7b64a398ce4f44e_247-social-stories.webp)
![Various social media posts](https://assets-global.website-files.com/61febb2d81f4b0588fe0a659/6208870dccb8736dbe533f16_247-social-posts.webp)