Online Store with a Vast Collection of Replacement Parts and Supplies
Operated by Western Equipment, 247Parts is a leading store for Genuine John Deere tractor, skid steer & lawn mower parts, and accessories.
Proposal that unfortunately did not see the light of day.
Western Equipment created an online store where they exclusively sell John Deere parts and supplies. Their goal is to sell parts and products from all brands and manufacturers.
The logo loops through the shape of different screw heads to show the vast collection of 247 Parts. Social videos and digital content can use the same animation in the intro.
The color palette and the geometrical typeface generate a distinct hardware look and feel.
Product photography breaks the rigid grid patterns used throughout branded materials.
